Solving ‘I want’ moments in the Home Appliances industry
Disruptive product innovations, digitization and new emerging purchase drivers are making a splash with previously loyal customers. They are forcing manufacturers to adapt how they win and retain customer loyalty.
In this whitepaper you'll find answers to these questions:
- What are the global trends impacting the home appliances industry?
- What motivates consumers to purchase specific brands today?
- How can brands leverage digital sales assistants to solve ‘I want’ moments in the customer journey and build brand preference?