Decoding the Needs of Health and Beauty Consumers

How AI digital assistants help brands understand consumers to drive purchasing decisions, brand preference, and loyalty in this dynamic sector.


Consumer spending on health and beauty products is shifting online faster than in nearly every other category. Decoding the needs of digital consumers to deliver the personal experiences they crave is one of the greatest challenges in the industry.

This E-Book explores:
  • the critical purchasing decisions influencers
  • why brands have to offer proactive assistance and guidance
  • how AI-powered digital assistants help brands understand consumers’ needs, and
  • examples of how brands are capitalizing on digital assistants to give their brands a competitive edge in the marketplace