Where to embed digital assistants across your customer journey for maximum ROI: Part 1
In the first half of our two part guide, we focus on how to increase ROI through direct-to-consumer and channel partner websites. The success of conversational search and digital assistants depends on where and how they are integrated across channels and how your business guides customers to them.
The aim of this guide is to spark your strategic mindset to maximize the impact of conversational search for your business.
What you’ll learn in this guide:
- What the benefits of embedding digital assistants across different channels and entry points
- How to bridge the online-offline gap
- Tips for maximizing revenue and conversion through your digital assistants