A Guide to Digital Entry Points: Part 2 Marketing & Advertising

Where to embed digital assistants across your customer journey for maximum ROI: Part 2

In the second half of our two part guide to digital entry points, we focus on marketing and advertising tactics. Conversational search should be leveraging wherever your customers engage online. With advertising and marketing activities being up to 40% of many marketing budgets, using digital assistants across those activities benefits your business from an ROI and conversion standpoint. 


Learn about best practices across social media and search engines - the aim of this guide is to spark your strategic mindset to maximize the impact of conversational search for your business.

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What you’ll learn in this guide:

  • What the benefits of embedding digital assistants across paid and organic marketing activities
  • How to bridging the online-offline gap 
  • How to write engaging calls-to-action on your digital assistants