Where to embed digital assistants across your customer journey for maximum ROI: Part 1
In the first half of our two part guide to digital entry points, we focus on direct-to-consumer and channel partner websites. The success of conversational search and digital assistants depends on where and how they are integrated across channels and how your business guides customers to them.
Learn about best practices on your DTC site and how to leverage them with your retail partners, the aim of this guide is to spark your strategic mindset to maximize the impact of conversational search for your business.
What you’ll learn in this guide:
- What the benefits of embedding digital assistants across channels and entry points
- How to bridging the online-offline gap
- How to write engaging calls-to-action on your digital assistants