Webinar On-Demand: Psychologie der Kaufentscheidungen

Forrester Interview: Maximizing the Impact of Search in a Mobile-First World

Today's customers expect convenience findability when they search for products or content. Yet, they are met with outdated search experiences across channels -- especially on mobile. It's time to re-invest and modernize search for today's mobile-first customer. 

Hear directly from Forrester's Scott Compton and Zoovu's Sarah Assous on how businesses can deliver in their customers' moments by serving them proactively along well-understood journeys and understanding their needs. 

In this lively conversation, you'll learn: 

■ What digital commerce search is - and its evolution from keyword-driven to understanding context and intent 

■ How to optimize search for better mobile and omnichannel experiences 

■ The benefits of AI in improving operational efficiency

■ Why data is the foundation to a superior search experience -and the importance of semantics for digital commerce excellence