Forrester Interview: Maximizing the Impact of Search in a Mobile-First World
Today's customers expect convenience findability when they search for products or content. Yet, they are met with outdated search experiences across channels -- especially on mobile. It's time to re-invest and modernize search for today's mobile-first customer.
Hear directly from Forrester's Scott Compton and Zoovu's Sarah Assous on how businesses can deliver in their customers' moments by serving them proactively along well-understood journeys and understanding their needs.
In this lively conversation, you'll learn:
■ What digital commerce search is - and its evolution from keyword-driven to understanding context and intent
■ How to optimize search for better mobile and omnichannel experiences
■ The benefits of AI in improving operational efficiency
■ Why data is the foundation to a superior search experience -and the importance of semantics for digital commerce excellence