How Grohe Uses Visual Configurators for B2C & B2B Customers 

How does a leading sanitation brand provide digital buying advice and installation guidance for complex products like water systems? For Grohe, it meant partnering with Osudio and Zoovu to create a new digital experience for buyers and consumers. 

Grohe's Head of Webshop Jürgen Muckenschnabel discusses how they are implementing a visual product configurator and installation guide to help both B2C and B2B customers select the right water solution. 

In this customer spotlight, learn:

■ How both professional buyers and consumers use Grohe's visual configurator 

■ Why creating an end-to-end customer experience unlocks valuable data to shape B2C strategy 

■ How Grohe supports buyers who need custom proposals with data from configurator and lead generation