In this study, Zoovu and Researchscape surveyed 1,077 buyers between across the US, UK and Germany to understand their views on customer experience, decision-making and learn more about how they search and buy products.
Key highlights include:
- 54% of shoppers have stopped purchasing from a particular site because it was too difficult to find the right product.
- 71% have switched to a competitor that provided an easier product-finding experience
- 88% of consumers demand businesses to integrate digital assistants as part of the shopping experience, to help them choose
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