The State of Site Search
When it comes to optimizing search, chances are your business has traditionally focused on Google and other search engines...but, the search experience doesn’t stop when a customer lands on your website, so why is the current state of site search so abysmal?
The reason? Brands and retailers are not investing enough into site search, even though a great site search experience is directly correlated with higher conversion, increased revenue, bigger basket sizes - and happier customers. In this engaging conversation featuring Nicole Rehyle from RetailMinded , you'll learn:
■ Why optimizing on-site search is crucial amid its current broken state
■ How to identify weaknesses in your own experience
■ What solutions and technology can help businesses solve this