Navigating Digital Imperatives in 2021 & Beyond
As consumer needs and habits shift to expect personalized, omnichannel paths to purchase, how are leading brands ensuring they have the technology and strategy to succeed in an ever-evolving retail landscape?
Learn from industry expert, Brendon Witcher, VP & Principal Analyst of Retail Strategy (Forrester) and retail leaders, Cynthia Smith, Head of Digital Marketing (Bose) and Neil Krogaokar, Director of E-Commerce & Digital Marketing Technology (Husqvarna) as Zoovu CMO Sarah Assous leads this lively discussion on the future of digital.
What you'll learn:
■ Why listening to customers shapes and drives exceptional customer experiences
■ How to make customer experience a shared goal across departments at your organization
■ What types of data these two leading brands leverage to drive brand awareness and conversion
■ Why conversational search technology is the solution required to tap into customer experiences that deliver exceptional value for both the brand and consumer