Whitepaper: How brands are fighting for their place in global households

Solving ‘I want’ moments in the Home Appliances industry

Disruptive product innovations, digitization and new emerging purchase drivers are making a splash with previously loyal customers. They are forcing manufacturers to adapt how they win and retain customer loyalty.


In this whitepaper you'll find answers to these questions:

  • What are the global trends impacting the home appliances industry?
  • What motivates consumers to purchase specific brands today?
  • How can brands leverage digital sales assistants to solve ‘I want’ moments in the customer journey and build brand preference?