Whitepaper: Bringing the human touch to digital channels through AI

Learn from Epson, Buy Wholefoods, Radley, Wood Finishes Direct, Trek Bicycle and T-Mobile on humanizing the digital experience through data-driven conversational search.


In a competitive market, consumers are overwhelmed with choice. Choosing the right product is becoming more difficult. In this whitepaper, produced in association with Internet Retailing we look to understand whether retailers feel their products have become more complex and how that has affected customer buying patterns.

Included in this whitepaper:

  • Why retailers need to make websites more interactive and humanized
  • The importance of simplifying the purchase decision
  • Survey results from over 10,000 InternetRetailing members on what would make their sites more productive